Sally Huang is a specialist in consumer products and retail at PwC’s Deals Advisory practice, where she focuses on the consumer goods and retail industry and advises the senior management of retailers and brands. Her clients span from multinational brands with a significant presence in Greater China to Hong Kong and Mainland Chinese companies with a global business footprint. She has supported her clients on projects ranging from growth strategy through market entry, channel strategy, customer experience optimizations, as well as operational improvements in sourcing and organization structure to drive efficiency and change. She has also provided transaction advisory services to investment firms involved in the retail and consumer space, helping them achieve their M&A and value creation goals.

Ms. Huang was a speaker during the launch of the PwC Global Consumer Insights Survey in 2021 and 2022, and has authored numerous thought leadership for PwC, Invest Hong Kong, and international business chambers.