Liza Amlani, known across the retail industry as The Chief Merchant, is a trusted voice on improving organizational effectiveness and driving profitability. She is chief merchant and principal of Retail Strategy Group, where she partners with global brands and retailers to install materials-first operating models, accelerate time-to-market and sharpen product decisions across categories from apparel and footwear to luxury and retail tech.

With over two decades of experience, Liza has held leadership roles including Accenture’s merchandising subject-matter expert and head of buying for Ralph Lauren’s UK, Ireland and Northern Europe business. She frequently contributes her expertise to Sourcing Journal, Retail Dive, WWD, Business of Fashion, Bloomberg, The Wall Street Journal, The New York Times, The Robin Report and more. She has been recognized by RETHINK Retail as a Top Retail Expert for the last five years and was selected by the National Retail Federation as part of its Retail Voices community in 2025 and 2026. Liza is also co-author of “The Whole Sale: Profitable Wholesale Strategies for Brands” (2025) and the forthcoming “The Material Life: Process Innovation for Retailers and Brands” (Routledge, 2025).

Whether on stage, in boardrooms or directly on the shop floor, Liza delivers authoritative perspectives on how retailers can unlock profitability.