Investing in AI Sizing: How Shopper Body Data Drives Revenue & Improves Operations
Date & Time
Wednesday, July 26, 2023, 2:00 PM - 3:00 PM
Drew Cook Jeff Mergy Lauren Parker

Even if there was standardized sizing across fashion brands, finding clothes that fit perfectly would still be a constant frustration for consumers and their varied body types. Poor fit is also a main reason for retail’s billion dollar returns problem, as 53% of apparel items are returned due to size/fit issues, contributing to tied up inventory and cash flow, not to mention excess shipping emissions and waste.

What if brands could use AI to help their customers find their true sizes—incorporating fit preferences—without clunky measuring tools or privacy issues? What if that body data could then be funneled back to an AI-driven platform that could foster better design accuracy and even assortment planning? Well, the future is now. 

In this webinar we will discuss:

• The ROI of investing in an AI sizing solution
• How brands can utilize customer sizing information and demographic preferences to their advantage 
• How Pact is benefiting from Bold Metrics' Smart Size Chart
• How sizing data can be used to optimize processes across an organization
• How sizing data can boost a brand’s sustainability initiatives

Virtual Session Link