Full Name
Bruce Atherley
Job Title
Executive Director
Company
Cotton Council International
Speaker Bio
Since 2015, Bruce Atherley has been the executive director of Cotton Council International, the export promotions arm of the Memphis-based National Cotton Council of America. In his role, he leads the international promotion of U.S. cotton and cotton products. Atherley does not come from the cotton world, but instead had a 30-year career in consumer marketing and general management with companies including General Mills, Heinz and Wrigley. He has a successful track record in global marketing and management, having introduced brands and products into global markets in Asia, Latin America and Europe.
Speaking At