Melissa Bastos is Director of Corporate Strategy and Insights at Cotton Incorporated, the not-for-profit research and marketing company representing U.S. upland cotton. 
 
In her role, Ms. Bastos is responsible for directing the development of corporate performance measures, corporate strategy and strategic research, including global consumer attitudinal and behavioral studies. She also manages product assessments, like the Cotton Incorporated Lifestyle Monitor™ and Retail Monitor™ research, conducted in the U.S., China, Europe, Latin America and India. 
 
For over 15 years, she has researched, analyzed and presented consumer and retail behaviors in nearly 20 countries.