Jessica Arredondo Murphy is Co-founder and Chief Executive Officer of True Fit, the leading AI provider of size and fit technology for fashion retailers. True Fit supports 80 million shoppers across thousands of brands and hundreds of retailers worldwide. A pioneering Latina entrepreneur and consumer data expert, Ms. Murphy focuses on how specialized fit intelligence, grounded in real purchase and return outcomes, can make AI shopping experiences more accurate and trusted at the moment of purchase.
 
She scaled True Fit’s patented AI fit technology into an award-winning SaaS platform and led the launch of its fit-first AI shopping agent, grounded in nearly 20 years of purchase and return outcomes to help shoppers confidently answer, “Will this fit?” Her work and perspective have been featured in MSNBC, Forbes, ABC, and WWD.
 
Prior to co-founding True Fit, Ms. Murphy worked as a buyer in the top division of May Department Stores, later acquired by Macy’s Inc. in 2005, where she held multiple roles in Women’s Sportswear.
 
She is a proud mother of three and holds a master of business administration from Babson College’s F.W. Olin Graduate School of Business and a bachelor of arts in international relations from Brown University.