Rathna Sharad is Founder and Chief Executive Officer of FlavorCloud. With more than 30 years of experience working in global supply chain and international trade logistics and more than 20 years enabling modern e-commerce experiences, Ms. Sharad is perfectly positioned to create an “anywhere-to-anywhere” logistics solution that enables any brand to go global. FlavorCloud, founded in 2018, is a cross-border shipping logistics platform that removes international shipping friction for midsized direct-to-consumer brands enabling them—for the first time—to keep pace with the accelerated demand of international e-commerce. 

As a founding member of the ad platform team at Microsoft and product leader for Bing Ads, Ms. Sharad saw the first signs; with a 2006-era birds eye view of the search ad ecosystem across publishers, it was clear to her that cross-border is the way of the future. She carried her vision into Runway2Street, which she co-founded in 2012, hoping to revolutionize B2C consumer purchasing for good, but in pursuit of that goal, stumbled on an opportunity far greater in solving international shipping for all. 

This remains Ms. Sharad’s focus today at FlavorCloud, where she is defining global e-commerce and trade landscape by making international shipping as simple as domestic, allowing the pathways of modern consumer shopping behavior to operate as organically as our social communities and connections online already do.