Jason Kra is President at Li & Fung, overseeing its factory direct, wholesale and distribution import businesses for the North, Central and South Americas markets. Jason’s strong entrepreneurial mindset and change management abilities have brought tremendous value to Li & Fung’s transformation journey. In 2020, he assumed additional responsibilities to head the LF Americas (US Wholesale) and LATAM (Latin America) businesses, bringing further scale and leverage to support the three unique businesses he manages.

Jason is an alumnus of the Advanced Management Program (AMP) at the Harvard University Business School. He holds a Bachelor of Science degree in Business Administration in Marketing from American University and is currently pursuing an Executive Ph.D. in Business Administration at Florida Atlantic University.