Asmara Group, a retail apparel and fashion company that operates in 17 locations and works with top brands such as Abercrombie & Fitch, Tom Tailor and Marco’O’Polo. As the Founding Partner and Board member, Devender provides guidance and vision to the company and its management.

Additionally, Devender is a seasoned business leader with deep management experience, broad leadership skills and a wide business perspective developed over the last 25 years.

Devender’s career can be expressed in his three strengths—market and trends understanding, quick adaption of new technologies and people management. He is an alumnus of the National Institute of Fashion Technology, and his entrepreneurial mind and skills led him to start his own venture.