Melissa Bastos is Director of Corporate Strategy and Insights at Cotton Inc. In her role, Ms. Bastos is responsible for directing the development of strategic research, including global consumer attitudinal and behavioral studies as well as product assessments, such as the Cotton Inc.’s Lifestyle Monitor™ and retail research, which are conducted in the United States, China, Europe, Latin America, and India.

For more than 20 years, she has researched and analyzed consumer and retail behaviors in over 20 countries.