As Global Market Segment Manager, Dnyanada Satam was instrumental in the launch of Eastman Naia™  Renew for home textiles and developing and implementing go-to-market strategies. In her previous role as Market Development Manager with Eastman’s corporate innovation group, she explored new company markets, such as outdoor, sportswear, and home textiles.

Before joining Eastman in 2013, Ms. Satam was a lecturer at North Carolina State University’s Wilson College of Textiles, where she earned her master’s and doctoral degrees. She made significant contributions to improving design and materials for the Army combat uniform in collaboration with the Defense Threat Reduction Agency. In her doctoral thesis, she researched consumer perceptions of sustainability initiatives and found that sustainability impacts how shoppers perceive purchase, environmental, social, and emotional value — especially those related to people.

Ms. Satam is a charter member of The Textile Institute and was awarded a fellowship in 2023 in recognition of her contributions to textiles in academia and industry.