John Burch is a 35-year veteran of Wolverine Worldwide, currently serving as senior vice president of global footwear for Merrell, a role he has held for the past eight years. Some of the highlights of John’s tenure include centralizing WWW Inc’s global operating processes and systems; holding key roles in establishing centralized global sourcing offices in Asia, South America and Europe; and implementing various digital design, PDM and PLM modules within WWW Inc’s brand portfolio and supply chain. John graduated from the University of Michigan with a BS in Political Science and Economics. He is married with three children and makes his home close to Rockford, Michigan.