Charlie Hall, a senior product operations manager at Merrell, has been with the brand for 10 years. Charlie comes from the world of finance, first with PwC before joining the Merrell team, where he led the brand’s transition to more product-centered reporting and analytics. In his current role, he serves as project manager and SME for the implementation of Centric PLM at WWW while maintaining the ownership of U.S. product operations and PD systems. Charlie graduated from Western Michigan University with a BBA and MSA in Accountancy. Charlie is an avid outdoor adventurer who enjoys spending time rock climbing, cycling, golfing and exploring near and far from his home in Grand Rapids, Michigan with his family and friends.