Agustin Ramirez is Chief Executive Officer of Ética Denim, a sustainable lifestyle brand of authentic premium denim and organic knitwear.
 
His denim journey began at age 17 in Puebla, Mexico, where he developed a passion for denim and wovens, mastering the nuances of yarns, weaving and finishes. Between 1992 and 1998, Mr. Ramirez and his brother founded Mexico's largest denim distributor. Recognizing the environmental impact of denim manufacturing, he committed to establishing a facility that would follow eco-friendly practices.
 
In 2011, Mr. Ramirez partnered with Jeanologia to integrate innovative technologies like laser, ozone and e-Flow into denim production. This led to the creation of Ética in 2018. With a focus on sustainability, Ética responsibly sources materials such as organic cotton, Tencel and Refibra and uses recycled and biodegradable trims and packaging.