Kim Kitchings is the Senior Vice President of Consumer Marketing at Cotton Incorporated, a not-for-profit organization. She leads consumer and trade advertising, public relations, corporate strategy, global market insights and strategic alliances. In this role, Ms. Kitchings’ primary goals are to motivate consumers and the trade to buy items made of cotton and to affirm cotton as the fiber of choice for sustainable and eco-friendly products.

Over her 20-year career in the cotton industry, Ms. Kitchings has been instrumental in strategic assessments of global consumer demand and market evaluations for cotton.

She holds a Bachelor of Arts in Business from North Carolina State University and a master’s in business administration from Meredith College.